Sold-out Provence Residence EC underscores strength of demand from first-timers, upgraders
By Cecilia Chow
/ EdgeProp Singapore |
The 413-unit Provence Residence is spread over four blocks of 11 storeys and five blocks of 13 storeys (Photo: Samuel Isaac Chua/EdgeProp Singapore)
SINGAPORE (EDGEPROP) - Provence Residence, a 413-unit executive condominium (EC) located at Canberra Crescent in the northern region of Singapore, was launched in May 2021. It was fully sold within 15 months of its launch at an average price of $1,175 psf. The EC project by
developer MCC Land has won the Marketing Excellence Award in this year’s EdgeProp Singapore Excellence Awards. MCC Land has had a long history of developing projects in the northern part of Singapore, including Sembawang, Yishun and Woodlands. The developer has been participating in all the residential land tenders in the Government Land Sales (GLS) programme over the past decade. The developer emerged at the top of eight bids to win the 99-year leasehold EC site for Provence Residence in October 2019 with a bid of $233.89 million ($566 psf per plot ratio).
Right from the start, MCC wanted to position Provence Residence as a “new generation” of ECs in the Sembawang area, according to the group’s CEO, Tan Zhiyong.
MCC wanted the theme of Provence — the southeastern region of France — to be carried throughout the EC, from the façade design to the amenities. AGA Architects is the design architect for the project, while Surbana Jurong Consultants is the landscape consultant. SuMisura is the interior designer for the showflats.
Artist’s impression of the function room and the 50m swimming pool (Picture: MCC Land)
Up and coming Canberra estate
Next to Provence Residence is Parc Canberra, an EC by Hoi Hup Realty and Sunway Developments. The 496-unit EC was launched in February 2020 and is also fully sold, at an average price of $1,174 psf.
Two 99-year leasehold private condos were launched in the Canberra neighbourhood last year. The 448-unit The Watergardens, which was launched in August 2021, is 97% sold at an average price of $1,445 psf; and the 219- unit The Commodore, launched last November, is 89.5% sold at an average price of $1,491 psf, based on caveats lodged as at Oct 8.
The Canberra estate in Sembawang is shaping up to be a desirable private residential enclave, with the opening of Canberra MRT Station in November 2019 and increased accessibility with the upcoming North-South Corridor, an expressway that will shorten the commuting time from the city area.
There are more amenities in the area too, with the Canberra Plaza neighbourhood centre that opened in 2020, on top of the existing Sembawang Shopping Centre and Sun Plaza as well as Northpoint City shopping mall in Yishun.
Artist’s impression of one of the outdoor pavilions (Picture: MCC Land)
Growth area, more amenities
Recreational amenities in the area include the upcoming Bukit Canberra integrated sport and community hub; Sembawang Hot Springs; and the Canberra park connector from the Canberra MRT Station viaduct to Sungei Sembawang, the Sembawang Park and the sea. More recreational activities and community spaces will be added to Singapore Racecourse. Other attractions include Sungei Buloh Wetland Reserve, Mandai Mangrove and Mudflat Nature Park, Mandai Wildlife Reserve and Kranji Marshes.
There are also schools in the area such as Sembawang Primary School, Sembawang Secondary School, Ahmad Ibrahim Primary School, Yishun Primary School, Xishan Primary School and Yishun Town Secondary School.
The northern region is expected to see further growth with the Northern Agri-Tech and Food Corridor as well as the upcoming Woodlands Health Campus, offering integrated healthcare, from acute and community hospitals to nursing homes and specialist clinics.
Nearby, Sembawang Shipyard has been earmarked for redevelopment. Once shipyard operations cease, the site could potentially be repurposed into a mixed-use waterfront lifestyle precinct, according to the URA Master Plan.
Showflat of a 1,249 sq ft unit, the largest of the three-bedroom units. All the showflats are designed by SuMisura (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Designed for young families
Designed for young families, both first-time home buyers and upgraders, Provence Residence has predominantly three-bedroom apartments (389 out of the 413 units or 94%) with sizes ranging from 883 to 1,249 sq ft. Four-bedroom units of 1,399 sq ft make up the remaining 24 units in the development.
The units at Provence Residence were also attractively priced to appeal to its target audience: from $907,000 ($1,028 psf) for an 883 sq ft, three-bedroom compact apartment on the second level to $1.823 million ($1,303 psf) for a 1,399 sq ft, four-bedroom unit on the topmost-floor.
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